The Value of a Business Web Site

How A Web Presence - Or Not - Affects Your Prospects

The question of whether or not to have a company web site is often asked by small to medium business owners who ponder the value of 'being on the web'.

However, more people search for goods and services via the internet today than ever before. Often they are comparison shopping, comparing the impression made by different businesses or just looking to be a little better informed before they come into your place of business, telephone or e-mail you.

By clearly, attractively and appropriately stating 'what you're about' on even a simple single page web site, you can win business from competitors and be assured that when customers call or walk in, they're already committed to doing business with you.

A web site also allows you to provide information about your business in a manner than is less expensive than printing and distributing brochures and flyers. Make sure you have your web address on your business card and hand out cards 'like confetti' - they're cheap and will direct people to find out more about you.

You can even make your business more efficient by answering frequently asked questions on your web site. For instance, if you have a tree lopping service but don't handle anything over 25 metres tall, you can say so in your 'FAQs' instead of you or your staff wasting time with enquiries that reveal after minutes on the phone that the tree to be lopped is a 50m gum.

Furthermore, a business web site provides a convenient and cost-effective means of direct marketing to your database (list of customer e-mail addresses) to tell them about special offers.

Your web site can also contain technical and trade information, terms and conditions, and even payment details to help you get paid quicker.

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