Market Research and
Strategic Marketing Planning

Fantastic copywriting, breathtaking design and outstanding creative are only a part of the marketing equation that guarantees better business results.

Business Communications Management is pleased to partner with industry experts who can put those other all-important marketing pieces into place.

Business Communications Management can now offer two new services:

• Comprehensive client and market research
• Strategic marketing and tactical management

Comprehensive client and market research

Who is your target market? Are you sure? What are they thinking? Why do they buy from your competitors? How do they feel about your industry? About your products and services? About you?

From opinion polls and new product testing to brand-use tracking and advertisement testing, Business Communications Management can help you take the guesswork from your business marketing decisions.

Take advantage of our comprehensive range of research services that will deliver the answers you need to make clear and qualified decisions.

Here is a sample our market research programs:

• Satisfactor – A wide-ranging program that measures customers’ perceptions of service and loyalty. It provides the perfect snap shot business owners need to improve the quality of their products and services as well as increasing customer loyalty.
  
  
• Brand Builder – What does the marketplace think of your brand? Brand builder measures the five building blocks of a strong and healthy brand.
  
  
• Loyaltimeter – The importance of retaining great staff is now more important than ever. Loyaltimeter measures your team’s level of engagement across a selection of categories. This information will impact on your business’s bottom line.
  
  
• Infiltrator – Ever wish you could get a peek into your competitors’ business? With Infiltrator you can. This research critically evaluates services against specified criteria. The Infiltrator is also the perfect ‘mystery shopper’ tool for your own business.

Strategic marketing and tactical management

Now you know what your customers want and your staff need, how do you management to fulfil all of those desires and still do everything that you need to do in a day?

Through Business Communications Management, we now offer strategic marketing and tactical management services that will provide your business with a formalised plan that describes in detail how your company will go about achieving your plans.

Strategic marketing planning examines your company’s current activity and establishes foundations for business growth. Businesses with a marketing strategy find success by diligently researching, planning and executing their plan.

They thrive because they are clear about their ultimate destination.

Ultimately, the difference is seen in the results.

Ask us about these services and how they can make your business thrive:

• Strategic Marketing – Thinking clearly to establish a plan of action. The strategic marketing process is establishing an understanding of the client’s current market conditions, determining business growth objectives and appointing tactics to bridge the current market and future growth gap.
  
  
• Tactical Management - Act deliberately when implementing planned actions. The tactical management process is implementing the appointed tactics from the marketing plan i.e. Advertising, promotions, publicity, loyalty, website or sponsorship to achieve the client’s business growth objectives.

For more information, contact us today.